At The Heart of England, keeping you and our team safe is the number one priority. We have worked tirelessly in ensuring all procedures and policies are in place to ensure that level of safety. As a result, we have gained accreditation as being both an ‘AIM SECURE’ Venue and one that is ‘GOOD TO GO’

Heart of England Accredited as ‘AIM Secure’

We have been accredited as AIM Secure. By achieving recognition and endorsement from the sector’s leading trade association for business, meetings and events, we are amongst those who deliver first-class service, excellent facilities and a total commitment to upholding legal compliance and health and hygiene protocols.

Managed by the mia, AIM Secure recognises our professional approach to the meetings and events business. It highlights the dedication to offering an environment that is healthy and hygienic as well as your commitment to do the very best for both our customers and our staff.

Heart of England Accredited as ‘Good to Go’


The ‘We’re Good To Go’ industry standard and supporting mark means businesses across the sector can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.